Case Study

haar-shop.ch – Beauty Weeks on Instagram

Industry

Beauty / Hair care

Region

Schweiz

Channels

Instagram (Reels + Stories)

Creator type

Nano & Micro

Use Case

Driving traffic to haar-shop.ch during Beauty Weeks – with creator content that leads straight to the shop

Background

haar-shop.ch wanted to promote its Beauty Weeks beyond its own channels. The goals were:

Make the promotion visible in a short space of time. Show the products credibly in the creators' everyday lives. And bring measurable traffic to the shop.

Strategy & execution

Through Refluenced, haar-shop.ch worked with 7 creators. Each delivered 1 Reel and 3 Stories – 28 pieces of content in total. Creator selection and briefing, product shipping and link-sticker tracking all ran through the platform's performance dashboard.

Reels created reach; Stories with link stickers led directly to the shop.

The creators showed the products in their own style and in their own everyday routines – as a recommendation, not an ad break.

Why it worked

Two formats, two jobs. Reels created reach; Stories with link stickers led directly to the shop. A direct path to purchase: 823 clicks through to the shop, around 2% of story views. Reliable delivery: all 7 creators delivered in full, with an average reliability rating of 4.7 out of 5.

Result

A compact campaign with a clear job: build attention for Beauty Weeks and send visitors straight to the shop – measurable, predictable and light on the team's time.

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