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Refluenced scales & sees influencer marketing at a turning point
In just 18 months, Refluenced has made the leap from a Swiss startup to a DACH platform for data-driven influencer marketing.
Board Expansion
In September 2024, Refluenced expanded its Board of Directors by appointing Thomas Brändle as Chairman and Sacha Moser as a member. This move followed a successful financing round and aimed to bolster the company's leadership as it continued its expansion across the DACH region.
German brands are now also relying on Refluenced
With an online campaign, a presence at the OMR and a successful second round of financing, the Swiss influencer platform “Refluenced” is expanding rapidly into Germany.
Financing for German Market Entry
Earlier in 2024, Refluenced secured one million Swiss francs to support its entry into the German market, marking a significant milestone in its growth strategy.
TikTok Campaign Integration
Refluenced launched an automated platform for TikTok campaigns, enabling brands to efficiently connect with nano- and micro-influencers for targeted marketing efforts.
Platform Genesis and Mission
In an interview, co-founders Quirin Hasler and Jonas Holzer discussed the inception of Refluenced, emphasizing its role in efficiently connecting businesses with nano- and micro-influencers to create authentic and impactful marketing campaigns.
Zurich-based Refluenced AG
To support Refluenced's market entry into Germany and Austria and establish it as the leading influencer marketing platform in the DACH region
Refluenced GmbH
€1.1 million led by Founderful (formerly Wingman Ventures), with participation from Übermorgen Ventures. Accelerate platform development, expand micro-influencer networks, and enhance AI-driven campaign tools
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