Through a content buyout, you purchase the content from the influencer and receive the usage rights for it. You can thus use it for your own marketing purposes. In your reporting, you will find a button under each content piece labeled „Download“ – here you can redeem a content buyout. Depending on your plan, you have a varying number of content buyouts included. If you have used all content buyouts, you can purchase additional ones through our platform.

With Partnership Ads/Spark Ads, the influencer's content is run as an ad in their name. It seamlessly integrates into the user flow of the apps and scores with special authenticity. The rights to the content remain with the influencer. However, you have the right to run ads with their content for one year. Using the content as a Partnership/Spark Ad does not require a content buyout.