What is the difference between Content Buyout and Partnership Ads / Spark Ads?
What is the difference between Content Buyout and Partnership Ads / Spark Ads?
What is the difference between Content Buyout and Partnership Ads / Spark Ads?
Content buyouts offer the brand comprehensive usage rights and enable the use of content across various channels.
With Partnership Ads / Spark Ads, the content of influencers is run as an ad in their name. They blend seamlessly into the user flow of the apps and score with special authenticity. The rights to the content remain with the influencer, but you have the right to run ads with their content for one year.
Content buyouts offer the brand comprehensive usage rights and enable the use of content across various channels.
With Partnership Ads / Spark Ads, the content of influencers is run as an ad in their name. They blend seamlessly into the user flow of the apps and score with special authenticity. The rights to the content remain with the influencer, but you have the right to run ads with their content for one year.