Do I need to create a content briefing or can I give the selected influencers free rein?
Do I need to create a content briefing or can I give the selected influencers free rein?
Do I need to create a content briefing or can I give the selected influencers free rein?
If you are running a campaign on TikTok or Instagram, you can give influencers free rein for creativity.
Often, it helps to briefly outline what is important to you and possibly include ideas for inspiration in the campaign description, without imposing too many restrictions on the influencers. You will also find sample formulations in the campaign creation process that can assist you in describing the tasks.
Experience shows that more freedom in implementation can lead to more diverse campaigns.
In UGC campaigns, however, the briefing should be as precise as possible to ensure that all features of your product are presented as desired. Here, specific scene requests and precise wording guidelines can be beneficial.
If you are running a campaign on TikTok or Instagram, you can give influencers free rein for creativity.
Often, it helps to briefly outline what is important to you and possibly include ideas for inspiration in the campaign description, without imposing too many restrictions on the influencers. You will also find sample formulations in the campaign creation process that can assist you in describing the tasks.
Experience shows that more freedom in implementation can lead to more diverse campaigns.
In UGC campaigns, however, the briefing should be as precise as possible to ensure that all features of your product are presented as desired. Here, specific scene requests and precise wording guidelines can be beneficial.