The reporting after the completion of a campaign is essential for your brand. Here you can see how successful the campaign was and how your influencers performed.

You can access your reporting through your campaign display. Log in with your Refluenced brand profile, click on your campaign and select the “Reporting” tab.

Here you will find all the relevant information about the completed campaign for your brand.

1. Content Buyout

   You will see how many stories, how many reels, and how many feed posts are available to you in your chosen package as a content buyout. If you decide to "buy" an influencer's content, this number will adjust and decrease.

   A "Content Buyout" is the purchase of full usage rights for specific content, without additional fees or restrictions. Depending on the package, your limit varies. However, for each campaign, you have the option to buy more content, but you must pay for it additionally.

   
   

2. Reporting and Costs

   This section displays all the summarized key figures for your campaign. You will get an overview of the reach of the posts and reels, the reach of your stories, the total number of uploaded stories, reels, and posts, the clicks achieved, all impressions, and the number of influencers you worked with.

   You will also receive an overview of the demographic data of your campaign. This includes information about the reached countries, the age distribution of viewers, and the cities from which the followers come, as well as the gender distribution of the viewers.

   
   

3. Highlighted Content/Favorites

   This category displays the content that you particularly liked and previously marked with a star.

   
   

4. Influencer Performance 

   Refluenced provides you with the demographic data of all influencers and their audience who participated in your campaign.

   Here you will gain insight into how well your influencers performed, what costs were incurred per click, and what costs were incurred per reach.

   The total published content of the influencer will be displayed to you, and you have the option to access the content buyout and add the content to your favorites.