Do I need to create a content briefing or can I give the selected influencers free rein?
Do I need to create a content briefing or can I give the selected influencers free rein?
Do I need to create a content briefing or can I give the selected influencers free rein?
If you conduct a campaign on TikTok or Instagram, you can give the influencers freedom for creativity.
Often, it helps to briefly articulate what is important to you and, if necessary, include ideas for inspiration in the campaign description without imposing too many rules on the influencers. When creating the campaign, you will also find example phrases that can assist you in the task description. Experience shows that more freedom in execution can lead to more diverse campaigns.
In the case of UGC campaigns, however, the briefing should be as precise as possible to ensure that all features of your product are presented as desired. Here, explicit scene requests and precise wording guidelines can be advantageous.
If you conduct a campaign on TikTok or Instagram, you can give the influencers freedom for creativity.
Often, it helps to briefly articulate what is important to you and, if necessary, include ideas for inspiration in the campaign description without imposing too many rules on the influencers. When creating the campaign, you will also find example phrases that can assist you in the task description. Experience shows that more freedom in execution can lead to more diverse campaigns.
In the case of UGC campaigns, however, the briefing should be as precise as possible to ensure that all features of your product are presented as desired. Here, explicit scene requests and precise wording guidelines can be advantageous.