In order for your campaign to be successful and for influencers to produce content that fits your brand, it is important to provide them with a very good briefing at the start.

On your campaign page, influencers will find all the relevant information you have entered when creating your campaign. Below, we will show you how to create an effective briefing. 

Campaign Description

Briefly describe what your campaign is about and what you expect from the influencers.

Task

Here you describe in detail the task of the influencers. What scope of content do you expect? What should the influencers pay attention to when implementing? Are there specific requirements that must be met? Do you have special ideas about what must not be missing in the campaign? 

1. Define clear goals

   Start with clear goals for the cooperation to direct the focus of the influencer.

   
   

2. Formulate understandable requirements

   Describe exactly what type of content you envision and provide guidelines on format, length, and style.

   
   

3. Specify brand values and tone

   Share your brand values with the influencer and establish the desired tone of the content.

   
   

4. Allow creative freedom

   Give the influencer room for creativity and authenticity.

   
   

5. Enable feedback and communication

   Encourage the influencer to communicate openly with any questions or uncertainties.

Our Refluenced influencer briefing will, in addition to the campaign description, be printed and included in each influencer package.

An effective briefing is the key to successful influencer collaborations. In our blog post Tips for Creating Effective Briefings for Influencer Collaborations, we have provided you with a detailed description of each step.