Launch Products, Educate Customers, and Build Continuous Awareness

Launch Products, Educate Customers, and Build Continuous Awareness

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How Refluenced Helps

How Refluenced Helps

In beauty, what people see is what they believe. Audiences want to know how a product looks, feels, and performs—on real skin, in real light, and over time. Refluenced helps beauty brands scale that kind of trust-building visibility through nano- and micro-influencers who are already part of the skincare and makeup conversation.

In beauty, what people see is what they believe. Audiences want to know how a product looks, feels, and performs—on real skin, in real light, and over time. Refluenced helps beauty brands scale that kind of trust-building visibility through nano- and micro-influencers who are already part of the skincare and makeup conversation.

In beauty, what people see is what they believe. Audiences want to know how a product looks, feels, and performs—on real skin, in real light, and over time. Refluenced helps beauty brands scale that kind of trust-building visibility through nano- and micro-influencers who are already part of the skincare and makeup conversation.

Whether you’re launching a new product, expanding to a new market, or need consistent content to support your campaigns, Refluenced helps you:

Deliver real tutorials and before/after videos from creators your target audience already follows

Build product trust through unscripted, honest reviews

Reach broader audiences via native-feeling GRWM (Get Ready With Me) formats on TikTok and Instagram

Boost top-performing content using Spark Ads and Partnership Ads to maximize visibility and performance

Why Nano and Micro Influencers?

Why Nano and Micro Influencers?

In the beauty space, authenticity outperforms production. Nano and micro creators often share consistent skincare or makeup routines with highly engaged audiences who trust their feedback. These creators show real use cases, texture, and results—making them perfect for demonstrating how beauty products work beyond a single glam shot.

In the beauty space, authenticity outperforms production. Nano and micro creators often share consistent skincare or makeup routines with highly engaged audiences who trust their feedback. These creators show real use cases, texture, and results—making them perfect for demonstrating how beauty products work beyond a single glam shot.

In the beauty space, authenticity outperforms production. Nano and micro creators often share consistent skincare or makeup routines with highly engaged audiences who trust their feedback. These creators show real use cases, texture, and results—making them perfect for demonstrating how beauty products work beyond a single glam shot.

1K - 10K

1K - 10K

Followers

Followers

NANO

Influencer

NANO

Influencer

10K - 100K

10K - 100K

Followers

Followers

MICRO

Influencer

MICRO

Influencer

Where the Content Performs Best

Where the Content Performs Best

1

Paid ads (Spark Ads, Meta Ads, TikTok Partnership Ads)

2

Organic Reels and TikToks

3

Brand websites and product pages

4

Tutorials or how-to libraries

5

Influencer whitelisting campaigns

Content Ideas

  • “Does it really last 12 hours? I tested [Brand] foundation”

  • “Get ready with me featuring [Brand]'s new serum”

  • “Natural lighting only: my skincare results after 7 days”

  • “Tried this face mask before work — here’s how it felt after 30 minutes”

  • “Night routine using [Brand]'s retinol — what worked, what didn’t”

Campaign Example: Hero Mighty Patches – Launch in Switzerland

Before July 2024, Hero Mighty Patches had no presence in Switzerland. To launch the product locally, Hero partnered with Refluenced for a six-month campaign focused entirely on authentic influencer content.


Working with nearly 300 nano and micro-influencers, the brand generated over 750 pieces of content. Many were reposted on Hero’s own Swiss Instagram account to establish an immediate, local brand presence. Each creator received 100 CHF in cash and 100 CHF worth of product.


The campaign delivered over 1.18 million TikTok impressions and more than 264,000 views on Instagram. Thanks to the local follower base of the creators, the content reached exactly the right audience—beauty fans across Switzerland—helping drive visibility, trust, and conversions.


Following this successful launch, Hero continues to work with Refluenced to fuel new influencer campaigns and expand their content pipeline.

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