Case Study

Case Study

Case Study

Use Case: Awareness & Education on Sustainability

Use Case: Awareness & Education on Sustainability

Use Case: Awareness & Education on Sustainability

Industry

Food waste reduction

Company Size

Refluenced

Region

DACH (Germany, Austria, Switzerland)

Channels

TikTok (Organic + Spark Ads)

Influencer Tier

Nano & Micro

Industry

Food waste reduction

Company Size

Refluenced

Region

DACH (Germany, Austria, Switzerland)

Channels

TikTok (Organic + Spark Ads)

Influencer Tier

Nano & Micro

Industry

Food waste reduction

Company Size

Refluenced

Region

DACH (Germany, Austria, Switzerland)

Channels

TikTok (Organic + Spark Ads)

Influencer Tier

Nano & Micro

Performance

+215%

61'000 Organische Reels Reichweite to 192'000 mit

Partnership Ads

Budget Spark Ads

380 EUR

Kampagneziel

Awareness

Reichweite

192'000

Story Views

43'000

Impressionen

239'000

Budget pro Influencer

50 EUR Cash

+20 EUR Produktwert

Anzal Nano-und Micro Influencer

14

How Refluenced helped:


  • Activated 14 Nano- and Micro-Influencers to spread the mission of reducing food waste

  • Influencers showed how users can save money and help the planet using Too Good To Go

  • Used authentic creator videos to run Partnership Ads and increase visibility

  • Boosted organic reach through Spark Ads, keeping the content native and trustworthy

  • Promoted the app’s mission while generating positive environmental and social impact

Why Nano/Micro?

  • Authentic storytelling about daily food rescue experiences

  • Trusted voices that resonate with budget-conscious and eco-aware audiences

  • Native content performs better in Partnership Ads without feeling like traditional advertising

  • Highly efficient for awareness at low spend

Reuse it for:

Organic social media, Spark Ads, brand storytelling, PR, and sustainability impact reports

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