Launch new collections & increase awareness continuously

Launch new collections & increase awareness continuously

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How Refluenced Helps

How Refluenced Helps

Family brands succeed when they earn trust — and there’s no better way to build it than through content from real parents. Refluenced connects family-focused brands with nano- and micro-influencers who are also parents, enabling the creation of relatable, real-life content that resonates with other families.

Family brands succeed when they earn trust — and there’s no better way to build it than through content from real parents. Refluenced connects family-focused brands with nano- and micro-influencers who are also parents, enabling the creation of relatable, real-life content that resonates with other families.

Family brands succeed when they earn trust — and there’s no better way to build it than through content from real parents. Refluenced connects family-focused brands with nano- and micro-influencers who are also parents, enabling the creation of relatable, real-life content that resonates with other families.

Whether you're launching baby gear, toys, food products, or family services, Refluenced helps you:

Showcase practical, everyday product use through real parenting routines

Generate honest reviews that go beyond marketing claims

Use emotional storytelling to connect with audiences and highlight how products solve real family challenges

Repurpose creator content for landing pages, ads, and organic social, providing performance-ready assets grounded in authenticity

Why Nano and Micro Influencers?

Why Nano and Micro Influencers?

Parents follow other parents they relate to — especially those who share helpful tips and product insights. Nano and micro creators tend to post genuine, unsponsored-feeling content that speaks to real family needs. Their communities are built on trust, shared experiences, and word-of-mouth credibility, making them a perfect fit for family and parenting campaigns.

Parents follow other parents they relate to — especially those who share helpful tips and product insights. Nano and micro creators tend to post genuine, unsponsored-feeling content that speaks to real family needs. Their communities are built on trust, shared experiences, and word-of-mouth credibility, making them a perfect fit for family and parenting campaigns.

Parents follow other parents they relate to — especially those who share helpful tips and product insights. Nano and micro creators tend to post genuine, unsponsored-feeling content that speaks to real family needs. Their communities are built on trust, shared experiences, and word-of-mouth credibility, making them a perfect fit for family and parenting campaigns.

1K - 10K

1K - 10K

Followers

Followers

NANO

Influencer

NANO

Influencer

10K - 100K

10K - 100K

Followers

Followers

MICRO

Influencer

MICRO

Influencer

Where the Content Performs Best

Where the Content Performs Best

1

DTC landing pages

2

Paid social ad creatives

3

Product detail sections

4

Organic Reels and TikToks

5

Email campaigns or blog integrations

Content Ideas

  • “5 things that saved our weekend with kids (including [Brand])”

  • Snack or toy test with real toddler feedback

  • “Why this stroller was the MVP of our family vacation”

  • “What I pack for a day out with a baby – featuring [Brand] must-haves”

Campaign Example: Tchibo

Tchibo partnered with Refluenced to promote a range of family products by working with parenting creators who integrated them into their daily routines. From snack time to stroller setups, the content felt personal, practical, and relatable — helping other parents see the value in real use cases.

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