Performance
+250%
Neue Ambassadors
10
Top Erreichte Stadt
Berlin
Reichweite
66'000
Impressionen
70'000
ER
8,5%
Budget pro Influencer
150 EUR
Gym-Membership
Anzal Nano-und Micro Influencer
18
How Refluenced helped:
Ran a 3-month long campaign with 18 Nano- and Micro-Influencers
Gave influencers full access to Holmes Place studios to create recurring, authentic content
Enabled creators to showcase fitness routines, classes, wellness areas, and their personal journeys
Carefully selected influencers based on location-based followers to target specific studio communities
Maintained strong coordination between brand and creators for consistent long-term storytelling
Why Nano/Micro?
Local creators = local engagement
Fitness content is more trusted when shared by real members, not polished ads
Repeated stories and Reels helped build credibility over time
Strong engagement through ongoing visibility and community trust
Reuse it for:
Organic Instagram, Story Highlights, in-studio screens, brand PR, and local awareness campaigns
