Campaign Duration
6 months
Content Pieces Generated
750+
Influencers Activated
~300 Nano & Micro
Instagram Reach
264,174
TikTok Reach
978,217
TikTok Impressions
1,184,699
Budget per Influencer
100 CHF cash + 100 CHF product
Background
Until July 2024, Hero Mighty Patches were not available in Switzerland. To introduce the product and generate visibility in a new market, Hero partnered with Refluenced to run targeted influencer campaigns.
Strategy & Execution
Over a 6-month period, Hero collaborated with nearly 300 nano- and micro-influencers through Refluenced. Each influencer received a compensation package of 100 CHF in cash and 100 CHF worth of product.
The campaign focused on authentic, community-driven content creation — with influencers sharing personal use cases and skin experiences across TikTok and Instagram. Many of the 750+ content pieces were also reposted by Hero on its own Instagram feed to fill the newly launched Swiss account with genuine, high-quality content.
Thanks to the local Swiss follower base of the influencers, the campaign ensured hyper-targeted visibility and conversion-driven reach. The campaign was structured to act not only as an awareness builder but also as a conversion campaign on social media.
Results
With 1,184,699 impressions on TikTok and 264,174 views on Instagram, the Hero Mighty Patch campaign achieved broad exposure within the Swiss beauty community. The visibility was so strong that it can be assumed nearly every beauty enthusiast in Switzerland encountered the product via influencer content.
The campaign succeeded in:
Establishing brand presence in a new market
Building a growing and active Swiss beauty community around the product
Creating consistent social media visibility and credibility via authentic content
Next Steps:
Given the success of the launch, Hero continues to work with Refluenced. New campaigns are already live, and the brand is actively looking to expand its influencer base to keep social media momentum high and content production ongoing.
