Total Reach
234,000 (Organic + Paid)
Total Impressions
247,000
Organic Impressions
55,000
Paid Budget (Spark Ads)
€250
CPM (Cost Per 1,000 Views)
€0.50
Influencers Activated
39
Avg. Influencer Cost
€80 cash
Reach Increase via Paid
+350%
Challenge
ABOUT YOU wanted to spotlight a key product feature—its Size Guide—on TikTok, aiming to:
Educate customers on its functionality
Boost app engagement
Drive brand visibility cost-effectively
The twist? It had to look organic and authentic in creators’ feeds.
Solution via Refluenced
ABOUT YOU partnered with 39 nano- and micro-influencers through Refluenced. The campaign brief was simple:
“Show how the Size Guide works — in your own authentic TikTok style.”
Refluenced simplified the entire process:
Campaign briefing and influencer selection in one platform
Custom tracking codes for Spark Ads
Automated content collection and performance insights
Creators were given full creative freedom, resulting in:
Trend-aligned TikTok content
Personalised style guides
Native storytelling that resonated with Gen Z audiences
Why It Worked
Authenticity at Scale
Spark Ads ran through creators’ profiles using ad codes from Refluenced, maintaining the native voice of each creator. This boosted trust and performance compared to brand-run ads.
Cost-Efficient Distribution
With just €250 in Spark Ads spend, ABOUT YOU achieved 234,000 reach — a CPM of only €0.50, dramatically lower than average market rates.
Creator-Led Creativity
By giving creators freedom within a focused brief, ABOUT YOU benefitted from formats that aligned with TikTok trends and creator personas—boosting engagement and shares organically.
Outcome
This campaign wasn’t just another collab—it was a performance-driven, creator-powered initiative that showcased what modern influencer marketing can achieve when done right:
Seamless workflow with Refluenced
Budget-smart execution
Authentic content with measurable results
