If you are involved in social media marketing, you have certainly come across the terms UGC and IGC. But what exactly is behind them and how can you use them to make your brand stand out? Let’s break it down!

What is UGC? 🎥

UGC stands for User-Generated Content – this is content created by real users, meaning your community. This can include posts, stories, and videos made by people because they love your product and want to showcase it. UGC is super authentic, as it comes directly from those who can truly connect with your brand. However, these days UGC is no longer just cool feedback for brands; it's a legitimate job. You can hire UGC creators who professionally produce content for you. You can then use this content for your own accounts. The creators are often absolute professionals in filming and editing. This way, you get high-quality content that still feels approachable and real. On top of that, UGC can be cheaper compared to influencer marketing, as you only purchase the content and not the creator's reach.

Your UGC campaign on Refluenced:

• You have the choice: Find countless verified UGC creators on our platform that match your campaign.

• Briefing: Write a script or a detailed briefing with do's and don'ts to get the content you envision.

• It couldn't be faster: Just two weeks after the creator receives your product, you get your content.

• One revision included: Did you notice something small that needs to be changed? Give the creator feedback and receive a revised version.

• The content belongs to you: Once you have approved the content, it belongs to you – all rights included.

What is IGC? 💥

IGC stands for Influencer-Generated Content. Here, influencers create and post content that is specifically made for your brand or product. The influencers share this content directly with their community, which means your brand immediately gains a great reach and a larger audience. Additionally, followers already have trust in the opinions and recommendations of the influencer, which can reflect positively on your brand. Influencers are absolute professionals at engaging their community. If you also like the content, you can buy it from the influencer through a "content buyout" to use it for your channels.

Your IGC campaign on Refluenced:

• Your perfect match: Create your campaign and select the influencers from your applicants who best suit you and your brand!

• Micro-power: Nano and micro-influencers impress with their special authenticity and creativity.

• Real-time data: Keep an eye on how your campaign is performing with detailed live data.

• Content buyouts: Depending on the package, you have a certain number of content buyouts at your disposal. This way, you can use your favorite content pieces for your own social media.

• Boost your campaigns: If you activate Instagram Partnership Ads or TikTok Spark Ads, you can additionally boost content to generate even more reach.

Which strategy is right for your brand? 🤔

UGC and IGC both have their own charms. With UGC, you can promote exactly the benefits you want and advertise more precisely. IGC, on the other hand, offers greater reach and a high level of trust because the followers usually already trust the influencer.

So, when you as a brand are deciding which strategy is right for you, it depends on what you want to achieve: targeted and controlled references to certain aspects of your product with UGC, or reach and a strong presence with IGC. In the end, a combination of both could even be the best choice!

So, whether you choose UGC or IGC, both will help your brand. Now it's up to you to choose the perfect content strategy and get started. Launch your campaign on Refluenced and go viral with your content! 🚀