An effective briefing ensures that influencers communicate your message authentically and purposefully. But before we dive into the details, let’s take a closer look at what a briefing is and why it is so important.

What is a briefing?

A briefing is a clear, precise guideline that you provide to an influencer to ensure that your expectations, requirements, and goals for the collaboration are understood. A good briefing lays the foundation for a successful partnership and helps influencers create content that perfectly fits the brand.

Why is an effective briefing so important?

A well-thought-out briefing ensures that your influencer has the right information to create the desired content. It minimizes misunderstandings and increases the likelihood that the content created aligns with your brand values and goals. This leads to authentic, relevant, and engaging content that resonates with the target audience, thereby enhancing the success of the collaboration.

Tips for creating an effective briefing

• Define clear goals

  Start with clear goals for the collaboration. Do you want to increase brand awareness, drive sales, or launch a new product line? Define these goals to guide the focus of the influencer.

  
  

• Formulate understandable requirements

  Clearly and precisely describe what type of content you envision. Should it be a TikTok video, an Instagram post, or a story? Provide detailed guidelines on the format, length, and style of the content.

  
  

• Specify brand values and tone

  Share your brand values with the influencer and define the desired tone of the content. Should the content be humorous, informative, or inspiring? This helps maintain authenticity and properly represent the brand.

  
  

• Allow creative freedom

  Give the influencer room for creativity. Authenticity is key in influencer marketing. Allow the influencer the freedom to shape the content in their own way and bring in their own personality.

  
  

• Set deadlines and deliverables

  Define clear deadlines for content submission and publication. This helps coordinate the campaign's timeline and ensures that the content is published at the right time.

  
  

• Facilitate feedback and communication

  Give the influencer the opportunity to reach out to you if there are any uncertainties or questions. Open communication fosters a better understanding and allows for adjustments to achieve the desired outcome.

Here's an example to illustrate these strategies

Imagine your brand wants to promote a new shoe collection on Instagram. You define clear goals, such as increasing product sales by 30%. In your briefing, you specify that you want a short reel clip showing the style and comfort of the shoes. You emphasize how important it is to convey the fun and energy of the brand in the content. The influencer has creative freedom to design the clip in their own way, as long as the message remains intact. You agree on a deadline for publication and ensure that you are available for questions and adjustments.

This is how we design our Instruction Card for the Refluenced Creator Bundles: