Korea Appoints 2,800 Global Content Creators to Promote Culture & Tourism
Korea Appoints 2,800 Global Content Creators to Promote Culture & Tourism
Dipuck Jones •
May 8, 2025
In a significant move to promote Korean culture abroad, South Korea has appointed 2,800 global content creators—including 1,303 YouTubers and 1,498 writers—as part of its 2025 campaign. The creators, spanning nearly 100 countries, will help showcase Korea’s tourism, K-pop, cuisine, and cultural heritage to international audiences.
Why This Matters
This initiative highlights the growing role of influencers in global marketing. By appointing passionate content creators, South Korea aims to boost its cultural influence and engage a global audience through authentic content. These creators, from diverse backgrounds, will produce videos and articles that share Korea’s rich culture with the world.
K-Influencers and Honorary Reporters: A Global Campaign
The K-Influencer program, launched in 2020, has already produced nearly 20,000 pieces of content. Influencers like Pragati Verma from India and Paola Valencia from Mexico are among the new appointees, creating engaging content about Korea’s cultural gems. Meanwhile, the Honorary Reporter program, which started 15 years ago, continues to produce insightful reports on Korea’s heritage, contributing to Korea.net in 10 languages.
A Strategic Approach to Cultural Diplomacy
This initiative is part of a broader effort by South Korea to raise its global cultural profile, capitalizing on the global success of K-dramas, K-pop, and Korean films. Additionally, the government is expanding the Touring K-Arts program to bring Korean art, performances, and cuisine to international audiences.
Conclusion: Harnessing the Power of Content Creators
By empowering 2,800 global content creators, South Korea is positioning itself as a cultural powerhouse in the digital age. This initiative showcases how influencers can be key to promoting tourism and culture globally. With their authentic and relatable content, these creators will help connect Korea with audiences worldwide.
FAQ
1. What is the K-Influencer program?
It’s a South Korean initiative to appoint global content creators to promote Korean culture and tourism.
2. How many creators were appointed?
2,800 creators across 100 countries have been appointed.
3. How does South Korea support these creators?
The ministry provides content topics and cultural workshops to help creators produce insightful content.
In a significant move to promote Korean culture abroad, South Korea has appointed 2,800 global content creators—including 1,303 YouTubers and 1,498 writers—as part of its 2025 campaign. The creators, spanning nearly 100 countries, will help showcase Korea’s tourism, K-pop, cuisine, and cultural heritage to international audiences.
Why This Matters
This initiative highlights the growing role of influencers in global marketing. By appointing passionate content creators, South Korea aims to boost its cultural influence and engage a global audience through authentic content. These creators, from diverse backgrounds, will produce videos and articles that share Korea’s rich culture with the world.
K-Influencers and Honorary Reporters: A Global Campaign
The K-Influencer program, launched in 2020, has already produced nearly 20,000 pieces of content. Influencers like Pragati Verma from India and Paola Valencia from Mexico are among the new appointees, creating engaging content about Korea’s cultural gems. Meanwhile, the Honorary Reporter program, which started 15 years ago, continues to produce insightful reports on Korea’s heritage, contributing to Korea.net in 10 languages.
A Strategic Approach to Cultural Diplomacy
This initiative is part of a broader effort by South Korea to raise its global cultural profile, capitalizing on the global success of K-dramas, K-pop, and Korean films. Additionally, the government is expanding the Touring K-Arts program to bring Korean art, performances, and cuisine to international audiences.
Conclusion: Harnessing the Power of Content Creators
By empowering 2,800 global content creators, South Korea is positioning itself as a cultural powerhouse in the digital age. This initiative showcases how influencers can be key to promoting tourism and culture globally. With their authentic and relatable content, these creators will help connect Korea with audiences worldwide.
FAQ
1. What is the K-Influencer program?
It’s a South Korean initiative to appoint global content creators to promote Korean culture and tourism.
2. How many creators were appointed?
2,800 creators across 100 countries have been appointed.
3. How does South Korea support these creators?
The ministry provides content topics and cultural workshops to help creators produce insightful content.
In a significant move to promote Korean culture abroad, South Korea has appointed 2,800 global content creators—including 1,303 YouTubers and 1,498 writers—as part of its 2025 campaign. The creators, spanning nearly 100 countries, will help showcase Korea’s tourism, K-pop, cuisine, and cultural heritage to international audiences.
Why This Matters
This initiative highlights the growing role of influencers in global marketing. By appointing passionate content creators, South Korea aims to boost its cultural influence and engage a global audience through authentic content. These creators, from diverse backgrounds, will produce videos and articles that share Korea’s rich culture with the world.
K-Influencers and Honorary Reporters: A Global Campaign
The K-Influencer program, launched in 2020, has already produced nearly 20,000 pieces of content. Influencers like Pragati Verma from India and Paola Valencia from Mexico are among the new appointees, creating engaging content about Korea’s cultural gems. Meanwhile, the Honorary Reporter program, which started 15 years ago, continues to produce insightful reports on Korea’s heritage, contributing to Korea.net in 10 languages.
A Strategic Approach to Cultural Diplomacy
This initiative is part of a broader effort by South Korea to raise its global cultural profile, capitalizing on the global success of K-dramas, K-pop, and Korean films. Additionally, the government is expanding the Touring K-Arts program to bring Korean art, performances, and cuisine to international audiences.
Conclusion: Harnessing the Power of Content Creators
By empowering 2,800 global content creators, South Korea is positioning itself as a cultural powerhouse in the digital age. This initiative showcases how influencers can be key to promoting tourism and culture globally. With their authentic and relatable content, these creators will help connect Korea with audiences worldwide.
FAQ
1. What is the K-Influencer program?
It’s a South Korean initiative to appoint global content creators to promote Korean culture and tourism.
2. How many creators were appointed?
2,800 creators across 100 countries have been appointed.
3. How does South Korea support these creators?
The ministry provides content topics and cultural workshops to help creators produce insightful content.
Table of Content
Label