You want to create an unboxing video and are wondering how best to go about it? In this post, we will show you how to create an impressive unboxing video and why it is particularly useful for User Generated Content (UGC) and influencer campaigns.

What is an unboxing video and why is it important?

An unboxing video is exactly what it sounds like: you unpack a product and show your followers what is inside. Why is this important? Because unboxing videos are one of the most effective tools to excite your community. Here are some reasons why unboxing videos are so great:

• Unboxing videos generate excitement and curiosity. Your followers are eager to see what you will unpack next, keeping them engaged.

• Unboxings are authentic. You show the real moment when you see the product and share your first impressions.

• You can showcase the details of the product that often get lost in images or descriptions. This helps your followers make an informed purchasing decision.

• Brands love unboxing videos. This means that as an influencer, you often have the opportunity to create this type of content in collaboration with brands.

The steps to the perfect unboxing video:

1. The preparation

   Before you start filming, make sure you have all the necessary information about the product. What makes it special? What details do you want to highlight? Prepare to present the product in the best possible way.

   
   

2. The presentation

   Showcase the product. Display the packaging, colors, texture - let your followers almost feel the product. This creates an emotional connection.

   
   

3. The interaction

   As you unpack the product, interact with it. Describe how it feels, how it smells, and what features it has. This makes the video personal and authentic.

   
   

4. The details

   Pay attention to details. Highlight special features, accessories, and uses. Your followers will appreciate it.

   
   

5. The call to action

   At the end of the video, encourage your followers to ask questions, try the product, or buy it. A clear call to action is essential for the success of your unboxing video.

   
   

6. Share the joy

   Don’t forget to share your enthusiasm. If you like the product, show it! Enthusiasm is contagious and can encourage your followers to try the product as well.

Why are unboxing videos useful for UGC and influencer campaigns?

• UGC thrives on authenticity, and unboxing videos are more authentic than almost any other type of content.

• You share your real experiences with the product. This is credible and helpful for other potential buyers.

• Brands love to see their products in unboxing videos. This means that you often have the chance to create this type of content in collaboration with brands.

• Unboxing videos generate excitement and engagement. Your followers will eagerly await what you will unpack next.