You do not have your own active TikTok page for your brand and are wondering if a TikTok campaign is still worth it? Absolutely! TikTok is the place to be in marketing, and here are the reasons why you should take advantage of the hype – even without your own content.

1. Huge Reach 🎯

TikTok has millions of users worldwide – and that number is constantly rising! People of all ages and interests are here, and they have a good sense of how to create engaging content that you can find hard to reach through traditional media. With a smart campaign, you can showcase your brand on TikTok to a particularly diverse and engaged audience. 

2. Cool Advertising Formats 🎞️

TikTok offers various advertising formats like In-Feed Ads, Top-View Ads, Spark Ads, or even Branded Hashtag Challenges - here you can really get creative, choose the format that fits you and your brand best, and engage users in no time. Moreover, you can achieve a lower CPM and a higher CTR with TikTok Ads compared to other platforms!

3. Influencer Power 💪

One of the best strategies on TikTok is to collaborate with influencers. The creators already have a community that trusts them. When they present your brand, it comes across as authentic and credible. This way, you reach many more people without having many followers yourself. These collaborations can also be super boosted and expanded through Spark Ads! (You can find an entry on Spark Ads here:
https://refluenced.de/blog/wie-tiktok-spark-ads-deine-marke-pushen-k%C3%B6nnen)

4. Insights 👀

Through campaigns on TikTok, you can gain valuable insights about your target audience and their interactions with your content. You can use this information effectively for future marketing strategies.

5. Stay Cool 😎

Even if your brand does not have an active channel yet, you should know: many of your competitors are probably already on board. With a TikTok campaign using micro-influencers, you let the pros take over, stay in the game, and show that your brand is also playing a leading role in the digital world! 

Conclusion

Although it is advisable to have your own TikTok channel to produce continuous content and build a stronger brand, there are also ways to be successful on TikTok without maintaining an active channel. TikTok campaigns with nano and micro-influencers offer your brand huge opportunities: the large reach, engagement, cool content, and the potential to go viral are simply too good to ignore. So seize the chance to showcase your brand to a young and active audience, get started with your TikTok campaign, and give your brand a glow-up! 🚀

If you have any questions or want to get started right away, schedule a call with our team! ✨ https://refluenced.de/contact