Finding the right micro-influencers isn’t just about follower count—it’s about fit, engagement, and authenticity. But with thousands of creators out there, where do you start?

If you're new to influencer marketing, start with our article on how to launch influencer marketing campaign to understand how successful partnerships are built.

Enter: Refluenced.

Refluenced is your all-in-one platform designed to help brands discover, evaluate, and collaborate with nano- and micro-influencers across the DACH region.

What Makes a Micro-Influencer “Suitable”?

• Audience Match – Are their followers your target demographic?

• Content Relevance – Does their style fit your brand image?

• Engagement Rate – Are they driving real conversations?

• Authenticity – Do they promote products they believe in?

These are the exact parameters Refluenced uses to help you find ideal partners.

How Refluenced Simplifies Micro-Influencer Discovery

Smart Filters

Search by industry, region, platform, audience size, and niche, so you only see relevant creators.

Verified Profiles

Every influencer profile on Refluenced includes data like engagement rate, reach, content type, and previous collaborations.

Built-In Performance Insights

No more guessing. View real performance metrics before you collaborate.

Direct Collaboration

No agencies. No middlemen. Refluenced connects you directly with influencers for fast, transparent communication.

Why Micro-Influencers Work

According to Forbes, micro-influencers drive 60% more engagement than macro creators. They feel more trustworthy, more relatable—and more cost-effective for growing brands.

Ready to Find Your Perfect Match?

Visit refluenced.de or refluenced.ch to discover high-quality, brand-safe micro-influencers today.

FAQs

1. What’s a micro-influencer?
A creator with 1,000–100,000 followers known for high engagement and niche communities.

2. How does Refluenced help in influencer selection?
Refluenced provides detailed creator insights and filters so you find the best match quickly and efficiently.

3. Can I run campaigns directly through Refluenced?
Yes, Refluenced allows you to manage everything from influencer selection to performance tracking in one place.

4. Want to stay compliant with influencer laws?
Check out our breakdown of Influencer Marketing Laws in Europe to stay updated with disclosure and compliance rules.